Conference 2009
The very first Scandinavian Sponsorship conference took place in Stockholm 29-30 January 2010. Around 300 sponsorship and event marketing professionals from ten different countries gathered to exchange ideas, experiences and take part in two days of seminars and panel discussions.
To view a list of speakers at the premiere conference, click here.
The program for the two days was as follows:
Day 1
09.00 – 10.00 Breakfast and registration
10.00 – 11.20 OPENING SPEECH & GLOBAL TRENDS - Lesa Ukman, Chairman, IEG
11.30 – 12.30 DRIVING BUSINESS THROUGH SPORTS - Simon Rines Author of the first edition of Driving Business Through Sport
12.30 – 13.40 Networking lunch
13.40 – 14.40 HOW DO MAJOR SCANDINAVIAN SPONSORS THINK ABOUT THE FUTURE TRENDS? Panel discussion - Carl-Henric Stjerna, Svenska Spel (Sweden) Keld Strudahl, Sponsorship Director, Carlsberg (Denmark), Jacob Lund, Dnb Nor (Norway), Mathias Kemi, Manager Sponsorship, Sport & Organisations Nordic Scandic Panel discussion led by Daniel Björklund at Jämterud, Jiffer & Partners
14.40 – 15.20 SPORTS PROPERTY OWNERS - Jörgen Persson, CEO human event and former General Secretary Swedish Table Tennis Association
15.20 – 15.40 Energy Break
15.40 – 17.00 MAKE THE EVENT “A TOTAL EXPERIENCE” - Rene de Keyser, CEO, XL Video
17.00 – 18.00 Networking session with a drink and entertainment Performance by Anna Christoffersson and Steve Dobrogosz celebrated Swedish jazzduo.
19.00 Optional dinner att Royal Dramatic Theatre
Day 2
08.30 Breakfast and registration
09.00 – 10.00 INCREASE THE VALUE OF YOUR SPONSORSHIP PORTFOLIO WITH MEASURABLE RESULT - Mark Cornish, Global Support & Marketing, Sponsorium Paul Pednault, President and founder, CEO, Sponsorium
10.00 – 10.20 Energy break
10.20 – 12.10 TEN SECRETS OF 21 CENTURY EVENT MARKETING - Dr Joe Goldblatt, CSEP
12.10 – 13.20 Networking lunch
13.20 – 13.35 THE BIGGEST CHALLENGE IS NOT TO CREATE NEW IDEAS its to forget the old ones! - Martin Biehl, Commercial Director, The Norwegian Opera and Ballet
13.35 – 14.50 PANEL DISCUSSION: SCANDINAVIAN OPERA HOUSES – only fine art or the new event arenas? Moderator: Patrik Peter, freelance journalist Peter Bentzon, Commercial Director, The Royal Danish Theatre Malin Forkman, Marketing & Sales Director, The Swedish Royal Opera Martin Biehl, Commercial Director, The Norwegian Opera and Ballet
14.50 – 15.10 Energy break
15.10 – 16.00 ENTERTAINMENT SPONSORSHIP - Niklas Lundell, Luger/Way out West
